inception deck

A tool for teams to clearly verbalize and share project objectives.

Five questions to capture the big picture

Why are we here?

Communicate the significance of the team to the sponsors who fund the project

Elevator Pitch

I want to "fulfill a latent need or solve a problem."

For "target customers."

The product named "Product Name" is,

The "product category."

This can be "an important advantage, a compelling reason worth the price",

Unlike "the best of alternatives."

It is equipped with the "defining characteristics of differentiation."

p116 Elevator Pitch Game

Package Design

Promote efficacy, not product features!

Cover, headline, column, quote, brainstorm, image

Make [list of things not to do

Do = problem to be solved, don't = don't care this time, decide later = decide later whether to do it or not.

Find your "neighbors."

Gamestorming p. 124 Stakeholder Analysis

Five questions to materialize

Draw up a solution

What is it about these issues that keeps you up at night?

Identify risks and agree on which risks to address

Verbalize and clarify, rather than vague insecurity.

Avoid situations where some people on the team are anxious and the rest are unaware of it

Determine the period

Be clear about what you are giving up.

The situation of allocating limited time to either of two tasks that have a trade-off relationship is time scarce, so it's hard to devote time to that discussion.

So, discuss this in advance at the start of the project

What and how much do you need?

inception deck

2017-04-21

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